Residents of the tri-state area and beyond looking for a quick and getaway were in for a treat, as American Dream launched “The Ultimate Dream Daycation.”  The awareness campaign brought to life the universal need to escape from the everyday, while staying close to home. American Dream is the ultimate indoor, weatherproof, year-round daycation destination, just a short drive away.

The stunning Daycation campaign imagery was captured by photographer Enrique Figueroa, originally from Mexico, one of the most promising new talents in the fashion world. American Dream also tapped legendary eyewear design duo Merrilee and Rachel Cohen of Mercura NYC. Mercura’s sunglasses are works of art; celebrity clients include Billy Porter, Lady Gaga, Madonna, and Elton John.