The Destination for the Future of Sport
Nearly 50 years later, the brand’s do-or-die spirit still prevails. In November 2018, Nike opened a 68,000-square-foot store devoted to it on Manhattan’s Fifth Avenue, calling it Nike House of Innovation 000. The flagship, the first of its kind in the United States, is not only a shrine to sportswear but an homage to Nike’s unique design process—past and future.
