Nike SoHo store featured an entire first floor themed on its Air Force 1, a silhouette celebrating its 35th anniversary. Essentially, we took and a black and white approach to the interior, letting the imagination roam as we let the customization studio put the consumer in control. As well, there are plenty of eye-popping wall graphics and displays, including displays of its recent series of collaborations with Travis Scott, Virgil Abloh, Acroynym, and Kareem Biggs Burke.